Apple AI Shift

Apple is experiencing a significant leadership shakeup amid growing concerns about its lagging position in artificial intelligence, contrasting with rapid advancements by competitors like Meta, Google, and Samsung. Recent departures include key design and AI personnel, and speculation surrounds Tim Cook’s future as CEO. The changes come as Apple faces pressure to adapt to the AI revolution and address criticisms regarding its delayed AI updates and the limited success of products like the Vision Pro. Despite strong overall financial performance, analysts believe Apple needs substantial leadership changes and a more aggressive AI strategy to avoid falling behind.