Galaxy XR AI Assist

Samsung’s Galaxy XR mixed reality headset, priced at $1,800, aims to offer a more immersive experience with features like integration of Google’s Gemini AI assistant, allowing users to interact with content and ask questions about what they’re viewing, similar to a digital companion. The headset, developed in partnership with Google, provides a larger virtual screen for Android apps and 3D viewing of content like Google Photos. While aiming to compete with Apple’s Vision Pro, its success hinges on whether consumers will embrace this new technology despite its high price and the ongoing question of whether it can achieve mass market adoption. The device’s key differentiator is the Gemini assistant’s ability to seamlessly integrate with the user’s viewing experience, offering functionalities like booking flights based on questions about locations.