Google-Apple Antitrust Case Verdict

Overview

The antitrust case against Google resulted in a verdict that permits the tech giant to maintain its partnership with Apple, continuing to pay partners for the distribution of its services. This decision spares Apple from the challenge of finding a new default search provider.

Impact on Stocks

Following the ruling, shares of both Apple and Google saw significant increases.

The Default Search Option

Google currently occupies approximately 90% of global search engine usage, leaving Apple with a potential quandary if forced to choose a less popular option or develop its own search engine.

Future of Search

The rise of AI tools, such as chatbots, is expected to impact the search market. Reports indicate that Apple may be considering embracing this shift, potentially even acquiring AI search startup Perplexity.