iPhone Air’s Struggle

Apple’s iPhone Air hasn’t gained traction, with only 6% of US iPhone shoppers purchasing it in its first quarter, significantly less than the iPhone 17 series. Market research indicates consumers prioritize features like battery life and camera quality over thinness, and the iPhone Air’s focus on slimness hasn’t resonated. Apple may be using the Air to develop future technologies like foldable iPhones, but its underwhelming sales raise questions about Apple’s strategy beyond the standard iPhone models.