Shein's Paris Fight

French retailers, led by SGM, are strongly opposing Shein’s first brick-and-mortar store in Paris, citing concerns about the brand’s values, environmental impact, and the sale of inappropriate products. The move has sparked outrage, with 12 brands removing products from BHV, including prominent French designers, and Disneyland Paris abandoning Christmas window display plans. Authorities are investigating Shein over the sale of “childlike sex dolls” and other potentially harmful content, further fueling the controversy. Despite criticism, SGM remains committed to the partnership, arguing it reflects the need for physical retail spaces.